About the project

Footerico is a small project about one annoying chore.

Brand icons in footers go stale. I curate them by hand and serve them as live PNG URLs, so a rebrand doesn’t become an afternoon of asset hunting.

I’m Roman Burdyga, a product designer at Stripo, an email editor. Part of my work is the social block: the row of network icons at the bottom of almost every email our users build.

That row kept coming back as a problem. Brands refresh their marks, the icons in the library fall behind, and every style variation multiplies the files somebody has to redraw. Somewhere between the website footer, the newsletter, and a few signature templates, the same icons go stale in three places at once. Nobody owns that chore. It just eats an hour from work that actually moves the campaign.

So I built a generator for myself: one clean SVG per brand, every style rendered on demand. I clean each logo by hand, give it an optical offset so a row carries even weight, and cut monochrome masks that still read as the brand. Size, shape, and color live in the query string. You paste a live PNG URL into HTML, a CMS, or an email builder. No API key. When a brand refreshes its mark, the link follows.

It worked well enough that keeping it to myself stopped making sense. Footerico is that tool, opened up. Same catalog, same rendering, now behind a public URL for marketers, web and email developers, and designers who want one styled row and then want to stop maintaining it. The Icon Picker still ships a Stripo snippet among its embeds, which is where all of this started.

If you want to try it, open the Icon Picker or the API reference.